10/04/25

Turn Conferences Into A Lead-Generating-Machine

Most companies show up at conferences and hope for the best. The smart ones have a plan. This workshop will help you strategically use marketing and business development to make every conference count.

What You’ll Learn (and Do)

This is a working session where you’ll leave with a real strategy for your next conference. We’ll cover this in our exercises:

1. Pre-Conference Strategy – Lock in High-Value Meetings Before You Even Arrive

Build your conference BD & marketing plan by identifying key targets, crafting outreach messages, and creating pre-conference content to warm up leads.

2. During the Conference – Make Every Interaction Count

Roleplay live networking and booth engagement scenarios. Learn how to turn casual chats into real business opportunities and how to use real-time marketing (like LinkedIn updates) to amplify your presence.

3. Post-Conference Follow-Up – Turn Contacts into Clients

Map out your post-conference follow-up email and content strategy to keep leads engaged and drive real conversions.

Who Should Join?

Biotech & pharma business development professionals
Marketing leads looking to support BD efforts
Founders & executives attending key industry events

Why Attend?

Leave with a concrete, actionable plan tailored to your next event
Get personalized feedback on your BD & marketing strategies
Learn proven tactics from industry experts

For more information and to register, please visit the website.

door Idalia Dlugosz