Free marketing & technology studies by Grenoble Ecole de Management 

Grenoble Ecole de Management (GEM) offers free of charge, the services of their Master’s students in Biomedical Business Management to work on innovative business projects including competitive intelligence, strategy, market access, marketing, financial, etc. Other Dutch companies like BaseClear, DAB.bio and Bioprex collaborated with GEM students before. The project will include a market study, a technological comparison and interviews with KOLs. Find out more about the GEM innovative projects

Execution 

GEM students will work in small groups (2-4) on a concrete innovative project. They will be tutored by one of our teachers. The projects should include 4 parts: 

• Evaluation of the technologies at play in a particular industry or sector (drug, medical device, digital health…) 

• Complete market analysis for that industry or sector (market size, growth rate, competitor analysis, channels, market trends…) 

• Additional questions of your choosing tied to strategy, finance, competitive intelligence, marketing… 

• Interviews with KOLs 

Application process 

In order to help you design a project that suits well the students, you would need to submit the first draft of your project before the 15th of November. 

For this project, GEM would request from your company: 

• A 4-8 PowerPoint slide presentation in English that explains what your company does and what your technology is (a short corporate presentation also works well) 

• The document needs to include specific questions that you would like the students to work on. (They will automatically prepare a technological comparison and a market analysis). 

• We can help you write the questions so that there are no misunderstandings about the deliverables 

• It also needs to include the contact information of the persons that will interact with the students 

• Be available to answer questions about your company, or about the industry that you’re working in. 

• Give some sort of basic feedback about what you thought of the work the students did for you. 

Contact information 

More details about the projects can be found here. 

Other questions or ready to apply? Please contact lebel.guillaume@grenoble-em.com